5 min readFeb 26, 2024

Background
TravelQuest is a cutting-edge online platform that has revolutionized travel
bookings. With a rich history of offering a comprehensive suite of trave
services like flight bookings, hotel reservations, and more, the company’s
mission has always been to enhance the travel journey for its users.

Inspired by the success of platforms that offer unique local experiences,
TravelQuest is gearing up to launch its own ‘Experiences’ segment.
‘TravelQuest Experiences’ aims to allow users to discover and list unique
activities, attractions, and experiences at various travel destinations. This
Photo by Luca Bravo on Unsplash

initiative is meant to deepen the connection between travelers and their
chosen destinations, providing them with memories that last a lifetime.

Task
Your mission is to design a backend tool for TravelQuest employees,enabling them to efficiently evaluate, manage, and curate these user-submitted experiences. Here’s what’s expected:

• User Journey: Based on your research, draft user flows that depict the steps employees would take to evaluate, approve, or reject the user-
submitted experiences. Strive for simplicity and intuitiveness

• Information Architecture: Craft a lucid and organized structure for the
backend, ensuring seamless navigation and task execution for
employees

• Interface Design: Present a high-fidelity interface design that mirrors
the TravelQuest brand, ensuring consistency, aesthetic appeal, and
user-friendliness

Duration & tools used

4Days
Tools: Figma, Figjam, Zoom
Role: UX/UI Designer

Role
My role business competitor analysis, gathering data on user experience, and contributing in the design process.

Research

TripAdvisor
TripAdvisor and Google is probably the closest to the concept of the TravelQuest Experience Segment, so it was crucial for me to understand their operations. Here is what I found from researching around the web:

TripAdvisor allows users to access all sources of information and reviews in one place, including hotels, restaurants, accommodation bookings, and other travel-related content. They provide an interactive forum where users can read reviews and travel tips from fellow users.

According to TripAdvisor research, before choosing a restaurant, hotel, or activity, 72% of tourists said they often or always read experiences. In fact, online experiences are the best way to decide what to buy in the travel industry, whether you’re booking a flight or a hotel.

Most people plan their vacations months ahead of time. And, of course, they will use these months to learn more about the place they want to go.

Here’s where online experiences can help!

Many successful tour operators know how to get experiences and where the best places are to do so. Even though TripAdvisor seems to be a big player in the travel business

Google

Google Travel Experiences at the top of their list of things to do.Reasons Why Google Is The Best Experiences Platform For users Google is no longer a strange name to anyone, a place where people can learn about whatever they want. For user, Google acts as an almighty online consultant for the following reasons.

Google Is The Most Widely Used Search Engine, Making It Easy For Customers To Find Experiences.

Undeniably, Google is without a doubt the most widely used search engine on the planet. Also, keep in mind one fact: YouTube, the second-largest search engine, is owned by Google.

With global coverage, Google is one of the first “destinations” for travelers looking for first-hand experiences.

Google Experiences/ Reviews Are Prominently Displayed In Search Results And On Google Maps, Increasing Their Visibility

Travelers can find detailed bookings on Google, including prices, locations, and reviews.

From the first steps of browsing on Google, they may immediately come across carousels (see the images below) and accompanying lists of reviews right on search results pages.

Research has shown that 95% of respondents read reviews before booking, and as many as 93% of global travellers has said their booking decisions are influenced by online reviews

Suggested Technology

What is Content management system (CMS)?

A content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website.

The following are common functions of a CMS:

Content creation allows users to easily create and format content
Content storage stores content in one place, in a consistent fashion
Workflows assigns permissions for managing content based on roles such as authors, editors and admins
Publishing tells the software when and where the content should go live
Optimization helps you improve digital experience and learn from your content

Objective

The Backend CMS was created with the intention of offering services to TravelQuest employees.

Persona

For this project, I thought it would be good practice to create a persona for the TravelQuest. A persona is great for getting to know the type of user that would use the Content Management System (CMS), as well as their interests and likes/dislikes, technology use etc. Below is the persona I created for the TravelQuest Content Management System (CMS)

Design Process
In this case we chose to use Design Thinking as our design process approach because it fits the nature of UX/UI development.

TravelQuest User Flowchart

After thorough research, I had ideas on how the flow of the app should be for a user. To eliminate assumptions I mapped out a basic user flow of the CMS to help figure out the steps a user will take to reach a solution or satisfaction.