Problem Statement — Product Social Proofing
Business
You are assigned to own the customer’s user experience of Styli. As an UX Designer, you have been asked to implement social proofing on Product selection.
You can open any of the listing pages and suggest an experience where users can upvote/downvote a product. This data can be used for driving product selection choices by our buying teams
Target Customers
1. The user persona is 18–25 yr old college going students
2. Female TG is freshness oriented and Male TG is brand-oriented shopper
Duration & tools used
Duration: 4days
Tools used: Adobe XD, & Adobe Photoshop, Adobe Illustrator
Research
If you wanna live happily then you have to be rich because the lifestyle in Dubai is EXPENSIVE. Don’t think that you can work here in a part-time job and earn some quick cash, Dubai govt. doesn’t allow students to work.
Since you’re a student set free from parents there is basically no one to stop you. So spend WISELY.
Students can survive a month with cash as low as 300 AED per month. At least 800–1000 AED for monthly expenditure if you wanna live a CHILL life.
If you want to buy stuff then Ramadan would be the best time.
Dressing classy isn’t always easy when you’re a new college guy on a budget. But by building out a basic wardrobe and adding a few extra pieces, you can easily dress well every day. Plan and budget, get clothes that fit you and discover your own style. Dressing classy largely comes down to feeling good about yourself and taking pride in how you look.
Compile a collection of different looks. Fashion is always expanding, but you can still dress well by building out a wardrobe of staple pieces. Before you go out and buy some staple pieces do some research to see what kind of styles you like. Cut out pages from magazines you like, or download images you find online into a special “Fashion App”
Save some photos of looks that you like to help you get an idea of what kind of basics you want in your wardrobe.
Go to clothing stores and try on some clothes. You don’t have to buy something just because you try it on. But seeing how certain clothes fits look on you will help you to save money and look your best.
Calculate your budget. Dressing well on a college budget might require you to spend more effort finding the right clothes and building out your wardrobe over time. Knowing how much you can spend will help you to make smart buying decisions.
Pick pieces for your body type. You want a look you feel comfortable and confident in. You may be more comfortable in a casual look of a sweater, jeans, and casual shoes. Or, you may like to dress up more and wear button-downs and chinos. Regardless of your preferred look, get clothes that fit your body well.
Why Social Proof in eCommerce is so prevalent
Social Proof stats
- 57% of customers will only use or buy a business service if it has at least 4-star ratings
- 87% of consumers read online reviews (which is up 81% from 2019!)
- 82% recommendations from friends and family before making a purchase
Social Proof eCommerce stats?
- 91% of 18–34-year-olds trust online Social Proof reviews as much as recommendations from someone close to them
- Testimonials increase sales page conversions by 34%
- 71% of people are more likely to purchase based on social media referrals
- The average shopper reads ten online reviews before making a purchase decision
- 92% of shoppers trust recommendations from their peers
Define
Methods used; Personas and Empathy map
Research Motivation
- Figure out the market fashion trend.
- Discover the styles according to customers' choices.
- Bring out what shopkeeper has to match what customers want.
Research method:
- Online research about store background.
- Visiting stores and experiencing the shopping routine as a customer.
- Observing how stores run their business.
- Interview online shopping users, and people who shop on Main. St, and associates.
- Survey
- User persona
Finding:
- Stores on Main Street provide customize services for customers.
- People dress by styles and matching pieces rather than single products.
United Arab Emirates
Mobile Social Media Stats in the United Arab Emirates — March 2022
Social login is Single Sign-On (SSO) technology that consumers used to authenticate themself on different websites and applications using their existing social media account instead of creating a separate login id and password on each website and application. Facebook, Twitter, and LinkedIn are most commonly associated with social login. Social login grants permission-based access to profile data along with some basic information that a social network allows you to retrieve without user permission that can be used to personalize the user’s experience So you get more detailed and reliable data that can help you to take better marketing decisions.
According to research published by Statcounter, “77% of users believe social login is a good registration solution and should be offered by any website”. Consumers are getting increasingly familiar with social login. Over 87% of consumers are aware of social login and 52% have used social login for registration and login processes on websites and applications. Almost half (43%) of people use social login because they don’t want to spend time registering for the new site. 60% of consumers agree that companies offering social login are more up-to-date and innovative, leaving a positive impression compared with sites that don’t.
I have eliminated some of the processes due to time constants like low and high-fidelity wireframing.
HIGH FIDELITY VISUALS
The below screens are a depiction of the high-fidelity visuals:
Option A
Option B
Prototype URL
https://drive.google.com/file/d/1MtoBSMUK3prJp77sopiISCclwOyQZRWH/view?usp=sharing
Option A
https://drive.google.com/file/d/1sLTxK9DcZFh00HQwEOr0resvEAs18b6k/view?usp=sharing
Option B
https://drive.google.com/file/d/1k0f8zXdEubo_RivT-sHUTPjMLcMrMvoC/view?usp=sharing
The wrap-up
What I love the most is talking to the users, solving their problems, and delivering joy to people’s life. I have lots of fun doing case studies in my spare time and I want to thank all my friends and mentors who help me along the way.
Thanks for reading! I would love to hear your thoughts and ideas. I am sure you want to chat about this solution in detail, I would love to have a detailed discussion.
Let me know what you think! Bye!
Thanks again for your precious time. Cheers!
