UX Case Study: Licious one-stop fresh meat delivery shop

3 min readNov 17, 2022

**Licious** is your one-stop fresh meat delivery shop and delivered to your doorstep.

Problem Statement

Licious getting everyday 3000 calls across the India where customer ask to agent Where is my order, Why it’s so late, wrong order delivered to their doorstep, Item expiry, Refund status, meat not fresh, etc.

Business goal

Reducer call on operation team and provide best experience to target audience

Target audience

Meet lovers

Let Us Look at a Few Statistics

The last six years, the percentage of Hindu meat-eaters in men and women has increased from 44.4% to 52.5% and 38.3% to 40.7% respectively. That is an 8% increase in men consuming meat.

Muslims, on the other hand, have fared little. While there is a 6% increase in men, among women, there is just a 3% increase.

Processed meat’s market value is expected to grow at a CAGR of 14% from 2016 to 2022, reaching $1.5 trillion. According to a Statista survey, the global market share of meat is over 38%. As a result, thousands of meat vendors have begun to establish a meat ordering app like Licious for their businesses, anticipating the increase.

Analysis

Best experience through the self help tool so that they can reduce the customer calls.

Solution

The solution includes all the advanced elements that make chicken or meat delivery a seamless experience. In a nutshell, apps need to be designed, including the customer app and an admin panel, which is designed to help the app keep a watchful control over the chicken or fresh meat delivery audience.

Online Booking

Placing and paying out purchases should be simple and straightforward. Before checking out a purchase, the customers should fill in no extraneous information. Rather the process should be convenient for the users.

Real-Time Tracking

Customers should be able to monitor and track their orders using GPS tracking to see where they are in the process (to know if the order is shipped, canceled, delivered, or the status of the order, etc.). They should be able to track the driver’s progress toward the objective.

AI Chatbot: Automate Customer Service

Chatbot helps you automate your customer service, decrease live contacts and make your team more efficient.

User Journey:

I choose to do User Journey to understand our users with the digital platforms. To be in a better understanding as each and every step helped to understand user’s insights with the Digital platforms: -

Information Architecture

he information architecture of an app is, basically, the structure of your web app content. The main aim of the designer working on Information Architecture is to make it simple and intuitive to navigate.