X/Twitter New payments feature

5 min readMar 17, 2024

X (formerly Twitter) is exploring the possibility of introducing a new payments feature to enhance the user experience on their platform. As a seasoned product designer working on this initiative, your task is to conceptualize and design an intuitive and user-friendly payment system that seamlessly integrates with X’s existing interface.

Duration & tools used

4Days
Tools: Figma
Role: UX/UI Designer

Role
My role business competitor analysis, gathering data on user experience, and contributing in the design process.

Research

X/Twitter Users by Country 2024

worldpopulationreview

Important Twitter Statistics

X/Twitter currently has over 500 millionmonthly active users
More than 200 million daily users worldwide access X/Twitter daily
Twitter is most popular among users aged 25–34
X/Twitter reaches 12.6% of internet users worldwide
Worldwide, men use X/Twitter more than women
Annual X/Twitter advertising revenue hit $2.98 billion in 2023
1,000 employees work at X/Twitter

X/Twitter Monthly Active Users

Information in this section provides an overview of Twitter’s overall user base.

According to X/Twitter owner (Elon Musk), Twitter had an all-time high 550 million monthly active users across the world in 2023.
According to an announcement by X/Twitter CEO (Linda Yaccarino), X/Twitter has over 500 million monthly active users worldwide.

According to estimates, X/Twitter has over 368 million monthly active users worldwide.

In the US alone, X/Twitter has more than 50.5 million monthly active users.

Sources: Statista, eMarketer, TechCrunch, X/Twitter

Twitter Daily Active Users

Daily active users (DAUs) indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage (mDAU), which is defined as a number of logged accounts that were identified by Twitter and were able to show ads.

Since Twitter’s acquisition by Elon Musk, there have been irregular updates on Twitter usage as the company is no longer public and no longer shares regular usage metrics with the public.

According to the latest data, X/Twitter has 245 million daily active users worldwide.

X/Twitter as a private company claims to have “200 to 250 million” daily active users across the world.
According to Apptopia analysis, X/Twitter is estimated to have around 121 million daily active users, significantly lower compared to company announcements.

Sources: Mashable, Industry Dive

Twitter Revenue by Year

In 2023, the company brought in an estimated $2.98 billion in advertising revenue, a 28% decrease compared to 2022.

YearAdvertising revenue20214.46 billion20224.14 billion20232.98 billion

Twitter registered $5.01 billion in annual revenue as a public company in 2021.

YearRevenue201028 million2011106 million2012317 million2013665 million20141.4 billion20152.22 billion20162.53 billion20172.44 billion20183.04 billion20193.5 billion20203.71 billion20215.08 billion

Sources: eMarketer, Macrotrends

Number of X (formerly Twitter) Premium subscribers as of April 2023

X/Twitter Premium subscriber count 2023

Published by Statista Research Department, Sep 13, 2023
X Premium subscription service to X (formerly Twitter) costing users eight U.S. dollars per month. X Premium allows users to add a blue checkmark to their account, which was once a feature only given to verified profiles. The service also offers access to premium features, such as the ability to edit published tweets. As of April 2023, it was reported that there were around 640 thousand X Premium subscribers.

Payment Processors?

There are a few key ways in which Elon Musk’s Twitter payment platform differs from other payment processors:

According to X/Twitter, the maximum transaction on credit cards and debit cards
It is effortless to use. All you need is a Twitter account and a credit or debit card. You can then start sending payments to other Twitter users instantly.
The fees are meager. There are no transaction fees for using the Twitter payment platform. This contrasts with different payment processors, such as PayPal, which charge a fee for each transaction.
The platform is very secure. Twitter uses state-of-the-art security measures to protect your information and your money.
The forum is convenient.

Current X/Twitter app payment methods

Adding unique features in App

Credit and Debit Rewards Program Implementation

Based on my research, I have found that the majority of people use debit and credit cards for transactions on X/Twitter. Nowadays, all banking sectors provide rewards points on debit and credit cards for transactions. Additionally, 79% of customers love using their rewards points on their transactions if the website and app have such features.

How Reward points work’s
Reward points are used to encourage greater use of credit and debit cards. Once you accumulate enough points, you can redeem them for rewards or benefits, such as discounts or cashback.

Sources:Queue-it.com

User Empathy Map

Due to time constraints, I am skipping some processes like wireframing and user Journey mapping

Prototype URL

https://drive.google.com/file/d/188wL0FdVT8TU_Odok8tfQeYdNaPiCw7K/view?usp=sharing

The wrap-up

What I love the most is talking to the users, solving their problems, and delivering joy to people’s life. I have lots of fun doing case studies in my spare time and I want to thank all my friends and mentors who help me along the way.

Thanks for reading! I would love to hear your thoughts and ideas. I am sure you want to chat about this solution in detail, I would love to have a detailed discussion.

Let me know what you think! Bye!

Thanks again for your precious time. Cheers!